Long-term customer care is key in every business. Instant Messengers such as WhatsApp offer personal touch to customer care in many businesses like real estate, wealth management, hotels, e-commerce startups, clinics, traders and more. And, why not? These interesting stats will tempt to you start using WhatsApp for Business and Customer Service.
Potential of WhatsApp for Business
WhatsApp has over 900 million active users as of today and over 1 million new users register everyday. More than 700 million pictures are shared on WhatsApp everyday and while 70% users check WhatsApp daily. More than 27% selfies shared on internet are made usually for WhatsApp sharing. An average user checks WhatsApp more than 23 times in a day. So looking at these stats, one can assume how much potential a business has for promoting business or best in class customer service.
Why WhatsApp for Customer Service?
1. Customer services is always assumed to be a costly service as businesses and many of the small and medium business owners find it difficult to manage the customer service department efficiently. Majority of the time and money is invested in product development, marketing and sales. Customer service is often affected due to lack of appropriate tools and systems in place.
2. With the availability of WhatsApp, a free tool available for use as a perfect medium for customer service, many businesses have started to use WhatsApp for business in customer service department. Small and medium business owners are tapping in the opportunity to connect with their customers by sending periodic announcements, updates, and season’s greetings to their valued customers.
3. Countries such as South Africa, Brazil, Singapore have already started using WhatsApp for business almost like any other application. India has the largest number of active users contributing to 10% share of its total user base. Many other countries in Middle East, Asia, Africa and Europe are switching to WhatsApp for business and personal use.
As a business owner, if you are using whatsapp for business, then one should also use Bag A Chat app. Bag A Chat app is a free app that works as an add-on for WhatsApp when engaged in customer service using whatsapp. Wondering how Bag A Chat can help you with WhatsApp for Customer Service?
Check out our next blog for detailed benefits of using Bag A Chat app and WhatsApp for business and customer service.
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