Tuesday 5 January 2016

5 Business Benefits of Analytical Reports Created on Chat Messages from WhatsApp, Hike & Other Messengers

The popularity of WhatsApp is ever increasing since Facebook bought the instant messaging service for $19 million. More and more businesses are already using popular instant messengers such as WhatsApp or Hike for customer service, business support, e-commerce, official communication, and general enquiries. Countries such as South Africa, Brazil, Singapore, Malaysia, India, Mexico, Spain, UAE, Saudi Arabia and Hong Kong are among the top users of WhatsApp, Hike and other instant messaging applications.

Instant messengers such as WhatsApp being a free platform, businesses are thriving to make best use of these platforms and gain maximum exposure and reduce advertising costs. These apps are a great way for a local business to communicate with its customers. As a business owner, if you are using WhatsApp or Hike for customer service, business support, trading, retailing or banking and not analyzing the chat messages then you are losing the important insights for your business.

It is not just about marketing/sending/receiving chat messages to and from customers but also getting insights on how effective is your business communication. Here are five business benefits that you can derive by creating reports based on WhatsApp chat messages.

1. Feedback : Discover if you are making your customers happy

When customers send you feedback on popular instant chat messengers such as WhatsApp, Hike or any other messenger, you immediately come to know if the customer is happy with your service or not. As a business, it is very important to track the customer feedback over a period of time when you are dealing with thousands of customers.

2. Responsiveness: Know if your customers check your messages

When a business sends any messages to a new customer or an existing customer base, it is very important to know who have really checked the messages and when. This is a very important insight from a business perspective, as it lets you know the best time suitable for sending the messages and know which of the customers in your group are most active and responsive to your messages.

3. Chat Comparison: Learn what works and what doesn’t

As a business, you may send out a friendly festive greeting or a new offer and discount or an update about the product or a service on a regular basis. The message could even be about a same topic but created differently with beautiful images and wordings. In that case, know which of your posts works well and which does not - by creating reports that shows number and type of responses.

4. Manage Customer Relationship – Provide timely resolutions

A timely resolution to any customer complaint not only keeps the customer happy but also ensures recurring business and long-term association. Customer relationship is a key to success for any business. Create reports to know the complaints resolved through chat messages and maintaining the history of conversation as closed tickets and open tickets.

5. Measure Performance: See how your team is doing

You may have appointed a number of staff for interacting with customers on WhatsApp and Hike. In that case, it is very important to know the daily performance of the staff such as number of chat messages sent, received, customer response in a group and engagement using the group drivers or vibrant buddies reports from Bag A Chat app.

create analytical reports using whatsapp chat messages

Why use ‘Bag A Chat’ app for creating reports from WhatsApp Chat Messages?

WhatsApp & hike does have limitation though and they have no intention to make it business friendly. Clearly, their blog says it all “We want WhatsApp to be the product that keeps you awake... and that you reach for in the morning. No one jumps up from a nap and runs to see an advertisement.” WhatsApp is clearly not interested in providing business benefits to any user.

Bag A Chat app makes the analytical reports very much possible for a business and also works as an add-on to WhatsApp/Hike and any other instant messenger for providing the business benefits that no other app is currently offering. There are lot many features that a business can benefit apart from just using analytical reports based on whatsapp chat messages or hike chat messages.

Simply write to info@bagachat.com to enquire about personalized business reports or any future needs.


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