Friday 26 August 2016

Lead Generation Marketing is All About Attracting and NOT Bulk Spamming

Bulk Marketing is easy, but ineffective: A lot of Marketing houses, teams still think that lead generation marketing campaign is all about buying a contacts database and doing a bulk emailing or bulk SMS.  It looks like a short cut to success! It was indeed a shortcut for some time. Unfortunately, not anymore!  

Everyone hates Spam: People hate spamming. Many email service providers like Gmail know this and have created ‘Promotions’ folder for such bulk emails.  These folders are like an extension of SPAM folder. Can you recall, when was the last time you visited your ‘Promotions’ tab in Gmail account? 
            SMS is brutally exploited by bulk marketing! Out of frustration, people nowadays don’t read SMS on arrival of new message, assuming it as spam marketing message. Some people have started hating the brands, which keep sending periodic SMS offers! 
Result? Such bulk marketing campaigns end up with a poor success rate of 0.2-0.5%! Are you spending money to get that level of success rate?

Do people hate offers?: Why does this happen? Do people hate benefit from your offers? No. But they want the offers when they are looking for it. They don’t want to be bombarded with spam offers.

Attract Consumers: Come out of bulk marketing mindset ASAP and boost success ratio of marketing campaigns by using Inbound Marketing. Social Media platforms like Facebook, twitter, WhatsApp and other messengers are good platforms to attract.
Today, the most popular channel for consumers is Instant messengers like WhatsApp, Telegram.  People are always on messengers. Messengers are free (unlike phone call & SMS) and extremely convenient. Why is WhatsApp popular? Simply, because it doesn’t support spamming experience to users. Their terms and conditions reiterate the same.

Connect Consumers to Brand on WhatsApp: As a marketing strategy, publish your WhatsApp number everywhere. May it be on your website, your social media pages, your TV/print Ads, mailers, pamphlets etc.  Encourage consumers to participate in contests, vote in opinion polls, share feedback, rate your services, send suggestions & complaints… all on WhatsApp.  Give an incentive like a coupon code, discount or lucky prize for participating/contacting or winning. Since there is an incentive & participation is free, everyone wants to connect with you.  
With this approach, your inbound marketing campaign attracts more and more meaningful leads, in every marketing campaign.

Manage Leads & messages without efforts: Campaigns on messengers like WhatsApp, are bound to be successful. And that means managing huge number of leads & messages. However, solutions like BagAChat help you out here. BagAChat captures & manages these leads as well as messages real-time.  Respond senders instantly with the current offers/discounts etc. All the manual efforts to generate leads, filter fake leads, view marketing campaign trends etc. are eliminated by BagAChat. 

Targeted Marketing: Messengers help build engagement with your brand among the leads. As the consumer engagement on messenger becomes more and more, these leads are bound to turn into your loyal customers, sooner or later. Let they query for offers on WhatsApp, when they need it and you are always there to serve them!

So, focus on attracting consumers rather than losing them by Spamming. 


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