Tuesday 23 February 2016

Using WhatsApp To Market Your Hotel ?

WhatsApp rules in South Africa, Malaysia, Argentina, Singapore, Hong Kong, Spain, India, Mexico, UAE, Italy, Netherlands and Germany as per a report by Statista. As a hotelier, if you have guests coming in from any of these regions, then WhatsApp is the best marketing tool to reach out to them conveniently. Big hotels like Sheraton Frankfurt Airport Hotel is one of the best example of using WhatsApp for marketing their hotel business.

How WhatsApp helps in marketing of hotel business?

1. Hotels can display their WhatsApp mobile number and logo on their website so visitors can know that you are available on WhatsApp for business. Share WhatsApp numbers on Facebook and other social media platforms recurringly for broader reach.

2. Share last minute offers to your list of customer telephone numbers, on the days when occupancy is low and the offer you are giving away.

3. Communicate directly with guests for hotel booking, sharing hotel photographs, pricing information, billing inquiries, other travel information and help them take quick decisions.

4. Use group chat for repeat customers who visit often by adding them to a special group and send them the offers, events designed exclusively for them, rewarding guest loyalty.

5. Respond quickly with a turn around time of 5 minutes. Training staff to handle inquiries on WhatsApp is crucial.

6. Cross-selling when the guest is on the stay, such as sightseeing, outdoor activities, etc.

7. Small hotels and restaurant owners can accept food orders from the local market.

Another best example is of Hotel Barcelo Illetas Albratros in Spain, that offers guest a free mobile number with a welcome card to allow them to communicate with the hotel 24 hours free of cost. However, there are certain limitations to WhatsApp. Everything isn’t possible under one roof.

Why you should also use Bag A Chat app with WhatsApp for hotel business?

1. Hotels can organize chat messages from particular guest under labels such as guest name, country, city, season, company, etc.

2. You can also selectively save chat messages those are important

3. Do a quick search of chat messages using multiple filters such as guest name, date, labels

4. Backup guest chat messages on cloud like Google Drive or DropBox or on mobile phone

5. Create labels and group chat messages logically for quick reference

6. Create analytical reports based on guest chat messages to get insights 

7. Set alerts or reminders to chat messages such as informing the guest about a site visit time, pick up or drop time, following up with regular guests for Christmas holiday season.

Hotels using WhatsApp for business can get a customized Bag A Chat app exclusively designed to suit their business operations including integration with their own hotel management systems (HMS). To know more, write to us at info@bagachat.com. 


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